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Ground-breaking performance in both still and movie recording - The A7 IV is the ideal hybrid, providing breath-taking imagery.  Full frame 33.0MP back illuminated Exmor R CMOS sensor - Delivers outstanding speed and superb image quality.  Impressive range of video recording options - Full pixel readout without binning allows 4K 60p.  High precision stabilisation unit and gyro sensors working with stabilisation algorithms - Achieve up to 5.5 steps of shutter-speed compensation.  Fast Hybrid AF with improved speed, precision and tracking - Wide, dense AF area with 759 phase-detection points, while the contrast-detection AF system uses 425 points.  Vari-angle LCD monitor for greater freedom when shooting - Touch panel offers ample brightness for clear viewing in outdoor settings.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Full frame FX splendour from the studio to the remotest locations on earth - Ultra-high resolution FX-format 45.7 megapixels sensor.  Back illuminated CMOS sensor has no optical low-pass filter - Incorporates gapless on chip micro lenses as well as an anti-reflective coating.  Practically noise free performance at high ISOs - Incredible precision even when you shoot in near darkness.  Dedicated AF processor ensures blazing subject recognition when you shoot a high number of frames per second - Even small subjects moving at high speed in low light can be tracked with remarkable precision.  153 point AF system inherited from the D5 - Assures you of the pin sharp focus and wide coverage you need for ultra-high-resolution full-frame images.  Shoots at 7 fps - Or you can shoot at 9 fps when using the optional MB-D18 Multi-Power Battery Pack with the EN-EL18B battery.  Upgrading? Check our offer for your old gear

The world's first full frame zoom lens with a constant maximum aperture of F1.8 -.  Excellent optical performance - comparable to a prime lens.  High-speed AF and innovative features.  Upgrading? Check our offer for your old gear0% Finance

A new standard - The new optical formula improves on an already superb design.  The little details - Improvements to the lens' exterior result in a more refined user experience.  Lightning fast AF - The high-speed VXD linear motor offers even faster AF performance.  Travel companion - Weighing 540g, it is light and compact enough to take on your travels.  Weather resistant - The lens is designed with weather sealing, so you can use it outdoors, even in bad weather.  Upgrading? Check our offer for your old gear0% Finance

Inspired by the Nikon FM2 - Full frame mirrorless camera that’s built on a legend.  24.5 MP CMOS sensor combined with the EXPEED 7 engine - Drives deep learning AF algorithms that detect and track more subjects.  Incredible 8.0 stops of 5-axis in camera image stabilisation - Focus Point VR gives you truly revolutionary control over the sharpest point in your frame.  Subject detection even in manual focus - Recognises your subject and automatically move the focus point to it.  Crisp 4K resolution, smooth AF and Clear audio - Allows you to capture video.  Robust build of a magnesium body - Brass mechanical control dials reveals an attractive patina over time.  Upgrading? Check our offer for your old gear

Inspired by the Nikon FM2 - Full frame mirrorless camera that’s built on a legend.  24.5 MP CMOS sensor combined with the EXPEED 7 engine - Drives deep learning AF algorithms that detect and track more subjects.  Incredible 8.0 stops of 5-axis in camera image stabilisation - Focus Point VR gives you truly revolutionary control over the sharpest point in your frame.  Subject detection even in manual focus - Recognises your subject and automatically move the focus point to it.  Crisp 4K resolution, smooth AF and Clear audio - Allows you to capture video.  Robust build of a magnesium body - Brass mechanical control dials reveals an attractive patina over time.  Upgrading? Check our offer for your old gear

Perfection for all - Outstanding imaging capability and high-speed performance contained in a compact body.  Back illuminated image sensor and evolved image processing system - Fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.  High precision stabilisation unit and gyro sensors - Along with algorithms achieve a 5.0-step shutter speed advantage.  693 point focal plane phase detection AF not only covers a wide area and responds instantly - Offers the benefits of high tracking performance.  Eye AF can be used with AF-C mode - For fast, effective eye detection/tracking, even if face is partially hidden.  Creative movie production - High resolution 4K movie recording full pixel readout without pixel binning.  Upgrading? Check our offer for your old gearClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessoriesNew Low Price

Inspired by the Nikon FM2 - Full frame mirrorless camera that’s built on a legend.  24.5 MP CMOS sensor combined with the EXPEED 7 engine - Drives deep learning AF algorithms that detect and track more subjects.  Incredible 8.0 stops of 5-axis in camera image stabilisation - Focus Point VR gives you truly revolutionary control over the sharpest point in your frame.  Subject detection even in manual focus - Recognises your subject and automatically move the focus point to it.  Crisp 4K resolution, smooth AF and Clear audio - Allows you to capture video.  Robust build of a magnesium body - Brass mechanical control dials reveals an attractive patina over time.  Upgrading? Check our offer for your old gear

A new standard - The new optical formula improves on an already superb design.  The little details - Improvements to the lens' exterior result in a more refined user experience.  Lightning fast AF - The high-speed VXD linear motor offers even faster AF performance.  Travel companion - Weighing 540g, it is light and compact enough to take on your travels.  Weather resistant - The lens is designed with weather sealing, so you can use it outdoors, even in bad weather.  Microphone jack and Shooting Grip (VCT-SGR1) delivers minimal and ideal Vlog shooting solution.  Upgrading? Check our offer for your old gear

Genuine Sony product - Guaranteed compatibility and reliability.  Precise button operation with clear tactile feedback - Ergonomic design to provide sure, responsive control.  Bluetooth communication - Provides reliable remote control in bright sunlight or when there are obstacles between the commander and camera.  Clear visual feedback - High visibility indicator LED flashes or lights continuously to show shutter, movie recording, and AF status.  Dust and Moisture Resistance.  One Year UK Warranty

Fast Standard DSLM Lens - Maximum aperture of f/1.7,.  Compact and lightweight - Just 2.05 in. long and weighs only 5oz.  High precision - High speed AF.  Nano Surface Coating - Reduced flare and ghost.  Perfect for low-light - High-quality stills and HD video recording.  Smooth and silent - High-performance stepping motor.  

Master the moment - From wildlife and portrait photography to filmmaking - The EOS R5 Mark II masters it all and lets you conquer your creative ambitions.  High resolution photos and superb 8K 60p RAW video - All from a 45 megapixel back illuminated stacked sensor.  Refined 8.5-stop in-body Image Stabiliser - Effectively smooths out any unintentional camera movement when working handheld.  Dual pixel intelligent AF sets new standards - Sharp focus is maintained on moving subjects, even when briefly obscured from view.  Action Priority mode detects players in football, basketball and volleyball - Moving the active AF point in response to specific actions.  Shoot 45-megapixel stills at a staggering 30 frames per second - Freezing movement with a top electronic shutter speed of 1/32,000 sec.  Upgrading? Check our offer for your old gearSave £200 when you add an RF 28-70mm F2.8 IS STM, RF 10-20mm F4L IS STM, RF 100-500mm F4.5-7.1 L IS USM, RF 100mm F2.8L MACRO IS USM, RF 135mm F1.8L IS USM, RF 14-35mm F4L IS USM, RF 15-35mm F2.8 L IS USM, RF 200-800mm F6.3-9 IS USM, RF 20mm F1.4L VCM, RF 24-105mm F4L IS USM, RF 24-105mm F2.8L IS USM Z, RF 24-70mm F2.8 L IS USM, RF 24mm F1.4L VCM, RF 28-70mm F2 L USM, RF 35mm F1.4L VCM, RF 5.2mm F2.8L DUAL FISHEYE, RF 50mm F1.4L VCM, RF 70-200mm F2.8 L IS USM or RF 70-200mm F4L IS USM

Compact and lightweight - Secure and comfortable grip for super-portability.  5-axis image stabilisation with up to 4.5 stops of anti-shake.   New 20mp 4/3 inch LiveMOS sensor.  Versatile Face and Eye Priority AutoFocus.  15 fps high-speed shooting.  4K Video with improved continuous AF.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

Compact and lightweight - Secure and comfortable grip for super-portability.  5-axis image stabilisation with up to 4.5 stops of anti-shake.   New 20mp 4/3 inch LiveMOS sensor.  Versatile Face and Eye Priority AutoFocus.  15 fps high-speed shooting.  4K Video with improved continuous AF.  Upgrading? Check our offer for your old gearFive Year UK Warranty when you register your purchase

Prime flagship - Top-quality optics designed to offer superior resolution.  Built for pro's - With a weather sealed construction, this SPORTS lens can take the day to day abuse from pro's.  High speed AF - The latest generation HSM motor delivers fast, accurate and silent autofocus.  Customisable - Autofocus and the Optical Stabilisation can be customised to suit your requirements.  Upgrading? Check our offer for your old gear

Versatile - Shoot breath-taking landscapes and powerful portraits.  Shoot In any weather - Splash, dust proof construction.  Ultra sharp photos - Optical image stabilisation technology built directly into the lens.  4K Video Support - Stunning AF performance where precise focussing is essential.  MEGA O.I.S - Immediately compensates large camera shakes and vibrations.  Smooth aperture changes - No sudden jumps in exposure when filming.  Upgrading? Check our offer for your old gear

Smallest and Lightest - 4K 60p Pro Camcorder.  Flexible Framing - Wide-Angle and 24x Optical Zoom.  High precision AF - Face detection helps you keeping the focus on your main subject.  HYBRID O.I.S - Uses five-axis correction to thoroughly suppress blurring.  4:2:2 10-bit Internal Recording - Record 4K/10-bit files even in 59.94p/50p.  Upgrading? Check our offer for your old gear

Flagship technology - The Z9 boasts high speed and high resolution performance.  Sophisticated Autofocus - Nikon's most advanced AF System to date, capable of tracking subjects with ease.  Ultimate hybrid tool - Class-leading video capabilities, such as 8K internal, N-LOG and 4K 120p.  Zero lag - The Z9's electronic shutter features the world’s fastest scan rates and does away with rolling-shutter distortion.  Dependable - Extensive weather sealing keeps both the camera and Z series lenses working for as long as you do.  Upgrading? Check our offer for your old gear0% Finance

An ultra-wide-angle lens with F1.4 brightness.  Smooth Bokeh with rounded 9-blade diaphragm.  Hypersonic Motor (HSM) for fast and quiet AF.  Dust and splash-proof structure.  Weight 950g.  Upgrading? Check our offer for your old gear

Classic angle of view with the latest lens design.  Smooth Bokeh with rounded 9-blade diaphragm.  Hypersonic Motor (HSM) for fast and quiet AF.  Dust and splash-proof structure.  Weight 960g.  Upgrading? Check our offer for your old gear

Low profile design - almost invisible once fitted and avoids vignetting.  Light weight - Allows maximum AF performance.  L37 anti-UV coating - Reduces haze from landscapes.  High light transmission - Resistant to flare and ghosting.  Permanent protection for your lens - Leave in place to protect from dust and grit, knocks, bumps and scratches while you are shooting.  A High Quality Protector for any lens with a Ø 95mm filter thread.  

One of the world's smallest and lightest full-frame cameras capable of cinema quality video.  Incredible high-quality 61mp images and cinema quality UHD 4K video.  An extremely compact and minimalist build for a full frame camera, with modular accessory support.  Supports USB 3.1, USB-C and HDMI output.  Hybrid AF offers smooth & accurate use for both video and stills.  Choose from our selection of L-mount lenses for Lumix S, Leica and Sigma hereUpgrading? Check our offer for your old gear

Versatile zoom range lens - Useful for shooting portraits and close-ups.   Highly portable of this lens - Retractable Structure.  Excellent contrast from the centre to the corner - Equable brightness at entire zoom range.  MEGA O.I.S - Immediately compensates large camera shakes and vibrations.  High speed contrast AF system - 240 fps drive capability.  Elegant Metal Finish - Stylishly matches the LUMIX GM Series.  Upgrading? Check our offer for your old gear

Compact and lightweight camcorder - 4K Ultra-HD camcorder.  25mm wide angle lens - 24x optical zoom.  High precision AF - Face detection helps you keeping the focus on your main subject.  HYBRID O.I.S - Uses five-axis correction to thoroughly suppress blurring.  3.5-inch LCD - 2,760K-dot touchscreen monitor.  Two manual rings - One for focusing and the other for zoom or iris operation.  Upgrading? Check our offer for your old gear