Cameras

Next generation creativity on the go - Combines the latest AI technology with Alpha-series image quality in a compact APS-C camera body.  Exmor R CMOS image sensor with 26.01 effective megapixels - Offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format.  5 axis in body optical image stabilisation system - Detects and compensates for various types of camera shake.  Up to 759 phase detection points, covering approximately 93% of the image - AI processing unit gives more accurate recognition for a wider range of subject.  4K movie recording for stunning quality - High frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera.  Enhanced shooting flexibility with vari angle monitor - Giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories

Compact size, full frame Power - TheA7C packs a punch with its 24mp full-frame sensor in a small pocketable body.  Spectacular image quality for both stills and movies that you'd expect - 24.2MP Exmor R CMOS sensor works with Sony's BIONZ X? engine to deliver superb colour reproduction.  Super-accurate AF finds the subject quickly and keeps it in steady focus - Total of 693 phase detection AF points cover approx. 93% of the image area.  Smart AI based real time tracking and real time eye AF - Focus is maintained even when the face is partially obstructed or when the subject is wearing glasses.  Reliable handheld still shots and movies - Optical 5 axis image stabilisation unit compensates for five types of camera shake with no loss of image quality.  4K recording for beautiful movie imagery - Full pixel readout without pixel binning allows oversampling equivalent to 6K recording, for clean images.  Upgrading? Check our offer for your old gear0% FinanceClaim £100 'Welcome to Alpha' Cashbackwhen you buy up to three qualifing lenses or accessories